- Understand disintermediation (the delivery of products and services by intervening in the traditional flow of good). How have Google and Amazon disrupted not only bricks and mortar marketplace but internet marketing?
- How does marketing intelligence (knowledge of your customers wants and needs) help drive marketing strategy?
- What has Wal-Mart done well (and differently) than other companies like Target, K-Mart, Sears?
- Apply environmental analysis information to marketing decisions.
- Determine marketing objectives, strategies, and tactics.
discussion questions…120 words each.
- 09/07/2018
- 5